Everyone likely has an opportunity of a lifetime. The challenge is recognizing it as such and capitalizing on it.

For example, my sister got into a kerfuffle with an airline over the cost of her ticket. The details are unimportant. What IS important is that she was able to recognize and seize on an important opportunity, in fact, in all likelihood, the opportunity of a lifetime.

You see, once she was irritated, she demanded to talk to a customer service representative. And she was connected with one named Buster. Perfect. Excellent. Once he regurgitated the company spiel re cost of one-way v. round-trip flights, she was able to say, “Listen Buster . . . ”

Like I said, what an opportunity.